RUM Cost for 10M Pageviews/Month 2026
At 10 million monthly page views (roughly 5 million sessions), per-session pricing produces eye-watering list bills. AWS CloudWatch RUM stays cheap (~$500/mo); Datadog hits $22,500/mo at list. Negotiation framework matters here.
Vendor cost at 10M pageviews/month (2 pages/session = 5M sessions/month, 10% replay)
| Vendor | Monthly list | Annual list | Notes |
|---|---|---|---|
| Cloudflare Web Analytics | $0 | $0 | CWV only; uncapped |
| AWS CloudWatch RUM | ~$500 | ~$6,000 | $1/100K events |
| New Relic Browser | ~$80 | ~$960 | ~200GB ingest after free |
| Atatus Pro | $399 | $4,788 | Covers 5M pageviews; need Enterprise above |
| Catchpoint Expert | $999 | $11,988 | Bundled RUM + synthetic + replay |
| Dynatrace RUM basic | $11,250 | $135,000 | +$1,125 replay add-on (10%) |
| Datadog RUM | $22,500 | $270,000 | Annual commit; replay bundled |
| Akamai mPulse / Splunk RUM | Quote | Quote | Enterprise negotiation |
At enterprise scale, negotiate
Datadog and Dynatrace published list rates produce $135K-$270K annual bills at this volume. Real enterprise contracts typically close 25-50% below list for committed-spend deals. Effective Datadog cost at 5M sessions is often $135K-$200K/yr rather than $270K/yr. See RUM for enterprise for the full negotiation framework.
Why AWS CloudWatch RUM wins at scale
AWS's per-event pricing model is fundamentally cheaper at scale than per-session. At 5M sessions producing 50M events at $1/100K, AWS is $500/month, 45x cheaper than Datadog list. The trade-off is UX, integrations, and observability ecosystem maturity. For teams already on AWS infrastructure with comfort in CloudWatch dashboards, AWS CloudWatch RUM is genuinely competitive at enterprise scale.
For other volume bands, see 100K, 1M, or 100M pageviews. For tailored estimates with your actual workload and replay %, use the RUM cost calculator.