Fullstory Digital Experience Intelligence Pricing 2026: Quote-Only, What We Can Infer
Fullstory pricing for 2026. Free tier covers 30,000 sessions/month with 12-month retention, the most generous free tier in the RUM matrix. Business, Advanced, and Enterprise paid tiers are quote-only. Session replay is bundled. Mobile analytics is an add-on.
The fast facts
| Pricing model | Quote only |
| Cheapest paid | Quote only |
| Per 1,000 sessions | , |
| Per GB ingest | , |
| Per 1,000 replays | , |
| Free tier | 30K sessions/mo, 12-month retention |
| Session replay | bundled |
| Retention | 365 days |
| Annual discount | Not published |
| Source | www.fullstory.com/pricing/ |
The pricing model
Hybrid: generous free tier (30K sessions/mo, 12-month retention) but all paid tiers (Business / Advanced / Enterprise) are quote-only.
The 30K free tier is the headline feature
Fullstory's free tier, 30,000 sessions/month with 12-month retention, is the most generous in the RUM matrix. For comparison: Sentry free is 5K errors + 50 replays/month, Raygun is a 5K-session trial, LogRocket is 1K sessions/month with only 1-month retention. Fullstory's free tier is large enough to cover small commercial sites and most mid-market product teams for early-stage usage.
The 12-month retention is the second standout feature. Most paid RUM tools cap retention at 30 days (Datadog), 35 days (Dynatrace), 60 days (Raygun), or 90 days (Sentry Business). Fullstory's free tier retains a year of session data, enough to do meaningful longitudinal analysis on product changes and seasonal patterns.
Paid tiers are quote-only
The trade-off for the generous free tier is opaque paid pricing. Fullstory's Business, Advanced, and Enterprise tiers are all quote-only. No published per-session rate, no published tier-volume breakpoints, no published feature gating beyond high-level marketing copy. To get a price, you need to engage Fullstory sales, and based on third-party commentary, the published quotes typically land in the $5,000-$25,000+ /year range for mid-market commercial workloads above the 30K-session free ceiling.
We do not publish those numbers as verified rates, they are third-party reports, not Fullstory's published rates. We flag Fullstory's paid tiers with a Quote Only badge in the master matrix.
Mobile analytics is a separate add-on
Fullstory's mobile analytics (iOS + Android session replay and analytics) is a separately-priced add-on, not bundled into the web product. Teams instrumenting both web and mobile should expect a higher quote than web-only.
The replay + analytics combination
Fullstory's differentiator is the combination of pixel-perfect session replay (similar to LogRocket) plus product analytics (similar to Heap, Mixpanel, Amplitude). It serves product teams who want to watch real user sessions AND build funnels/cohorts/conversion analyses on the same data without instrumenting a separate analytics SDK. For technical engineering teams focused purely on debugging, LogRocket has stronger SDK integration; for product-led growth teams wanting unified replay + analytics, Fullstory is the better fit.
How Fullstory compares
- Versus LogRocket, direct competitor on session replay. Fullstory has more generous free tier and better analytics features; LogRocket has transparent paid pricing and stronger SDK integration.
- Versus Hotjar, Hotjar is the cheaper replay-only option but lacks Fullstory's analytics depth. Hotjar's pricing is published; Fullstory's isn't.
- Versus Sentry, Sentry is errors-first with replay as add-on. Different buyers entirely.
- Versus Datadog RUM, Datadog is performance + replay for engineering teams. Fullstory is replay + analytics for product teams. Both can be in use simultaneously without overlap.
When Fullstory is the right choice
- Product or UX team buyer wanting unified session replay + product analytics.
- Pre-revenue or early-stage workload under 30K sessions/month, the free tier is genuinely usable.
- You need 12-month retention for longitudinal product analysis.
- You can budget a $5K-$25K+/year quote-only paid tier for production scale.
When Fullstory is the wrong choice
- You need transparent published pricing for procurement compliance.
- Pure engineering debugging workload — LogRocket or Sentry has better SDK/devtools integration.
- Performance-budgets-driven team — SpeedCurve or Calibre is a better fit.
- You need mobile analytics included — Fullstory charges that as a separate add-on.
For the session-replay-only competitive comparison, see RUM vs session-replay-only cost. For the operational consequences of quote-only paid tiers, see quote-only vendors.
Try it in the calculator
The RUM cost calculator includes Fullstory alongside 17 other vendors. Enter your monthly page views, session replay coverage, retention, and sampling rate to see how Fullstory's pricing compares head-to-head against the alternatives.
Where to go next
- Multi-vendor calculator — estimate Fullstory's cost against 17 alternatives at your specific workload.
- Per-session pricing models — how Fullstory's pricing model compares structurally to Datadog, Dynatrace, and Raygun.
- Quote-only vendors — the five RUM vendors that don't publish prices and the operational consequences.
- Hidden RUM costs — sampling, retention storage, replay storage, and overage gotchas across the category.
- Methodology — how we verified the Fullstory pricing data shown above (verified 2026-06-16).